VOX Cinemas offers two new concepts
MANAMA: UAE-based retail and leisure major Majid Al Futtaim’s first standalone VOX Cinemas in Bahrain is now open at The Avenues with two new concepts being introduced to the country.
Speaking at the opening of the new 10-screen cinema, Majid Al Futtaim Cinemas, VOX Cinemas chief operating officer Michelle Walsh told the GDN that the company is keen on further expansion in Bahrain, which is one of seven key markets where it plans to open 600 screens over the next three years, investing a total of around $327 million.
“The investment across the UAE, Bahrain, Oman, Kuwait, Qatar, Egypt and Lebanon will involve a series of acquisitions as well as organic expansion,” she said.
VOX Cinemas at The Avenues spans 4,877 sqm and has seating for 929 people in total.
With this, the brand currently has 30 screens in the kingdom including 20 that it operates at City Centre Bahrain in a joint venture with Bahrain Cinema Company.
The two new concepts are THEATRE by Rhodes – a new standard for “dinner and a movie” and MAX – offering a mega-screen experience.
A first of its kind in Bahrain, THEATRE by Rhodes offers gourmet in-cinema dining with a menu created by Michelin-starred chef Gary Rhodes.
“You will get VIP treatment, lavish lounge areas, dedicated in-theatre waiter service and an outstanding menu with made-to-order fine food,” said Ms Walsh.
Three screens, each with 31 fully reclining plush seats, will offer the THEATRE by Rhodes experience.
The MAX concept uses state-of-the-art technology that includes Dolby Atmos surround sound and dual projector systems that deliver ultra-realistic, 100 per cent digital imagery.
She said the aim is to provide audiences with “extraordinary sensory entertainment in spacious seating options”.
The single MAX screen seats 277 that are split between 173 regular and 104 VIP.
Ms Walsh said regular tickets are priced at BD4, whereas MAX VIP tickets cost BD5.
The signature THEATRE by Rhodes experience comes with a BD29.5 price tag and includes a ticket, one starter, main and dessert, a cold beverage and tea or coffee.
The ticket alone costs BD16.
Tickets can be booked online or via apps available on the App Store for iOS or on Google Play for Android.
Food and beverage options at the cinema include a dedicated Nutella Bar serving crepes, pancakes and waffles.
VOX Rewards, the company’s soon to be launched loyalty programme, will reward frequent moviegoers with complimentary tickets, food and beverages as well as a range of special offers and movie updates, said Ms Walsh.
It is also looking at partnerships with credit card companies and banks.
According to her, the next big thing that moviegoers in Bahrain can look forward to is a large 4DX cinema concept – which will offer a more immersive sensory experience.
A statement quoted Majid Al Futtaim Cinemas, VOX Cinemas chief executive Cameron Mitchell as saying that coming within weeks of the launch of the IMAX experience at VOX-Cineco at City Centre Bahrain, VOX Cinemas at The Avenues are designed to offer an exceptional entertainment experience.
Source: http://www.gdnonline.com/Details/296177/VOX-Cinemas-offers-two-new-concepts
