Tourism growth in Dubai gathers pace with 4.88 million visitors in 2021

Dubai’s Department of Economy and Tourism (DET) said that the emirate welcomed 4.88 million visitors between January - October 2021 with international visitation during October alone reaching over one million. 

 

Reflecting the rising growth momentum and stability of the industry, strong international visitation was complemented by a robust domestic tourism market, further boosting the hospitality sector resulting in 9.4 million room nights sold between January and October 2021 in comparison to 7 million room nights sold in the same period in 2019.

 

The latest tourism figures were released at the second bi-annual City Briefing of 2021 held by the Department of Economy and Tourism to provide stakeholders with key updates on the tourism sector’s positive growth and insights into current and future strategies and global marketing campaigns, Emirates News Agency (WAM) reported.

 

As Dubai continues to lead the global tourism rebound and stimulate international business growth, the forum featured a detailed presentation on domestic and global developments, including an overview of increasing visitor numbers, hotel occupancy, and activities in international markets, which have all reinforced Dubai’s profile as a safe, must-visit destination and the world’s best city to live, work and visit.

 

Dubai’s strong reputation for safe travel internationally has resulted in both domestic and international tourism growth, as seen by the improved hotel performance. In a year-to-date study in October 2021, occupancy was at almost 64 percent, while the length of stay showed a 12 percent increase from 4.1 nights to 4.6 nights. During this period, there were 24.74 million occupied rooms nights across the emirate at an average daily rate of AED384, in comparison to 15.66 million occupied room nights at an average daily rate of AED335. Room inventory is now 6 percent higher than 2019.

 

Taking a closer look at the profile of international visitors, research showed that in the first half of 2021, Dubai visitors were balanced across genders with 52 percent male visitors and 48 percent female visitors. During this time, the emirate also attracted a higher first-time visitor’s volume, reflecting the attractiveness of the city despite the pandemic, when compared to the first half of the previous year.

 

 

Source: https://www.bna.bh/en/TourismgrowthinDubaigatherspacewith4.88millionvisitorsin2021.aspx?cms=q8FmFJgiscL2fwIzON1%2bDr%2fbectjVAOAlohIRZtQh6A%3d

 

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