Radio Bahrain opens new chapter with app

Radio Bahrain has launched its own app and is now livestreaming 24/7 to listeners around the world.

The move follows the recent inauguration of its new Isa Town headquarters by Deputy King His Royal Highness Prince Salman bin Hamad Al Khalifa, marking the start of the radio’s digital transformation journey, as reported in the GDN.

Khalid Mohammed Mattar, chairman of the board of directors of Radio Bahrain Company, described the initiatives as ‘an exciting new chapter for our growing audiences in the region and around the world’.

“Continuing our journey, we expect to add exciting new frequencies and business verticals to the Radio Bahrain Company portfolio offerings in the near future,” he added.

Omar Khalifa Shaheen, Radio Bahrain Company chief executive, said the station would ‘continue to innovate and look for new ways to reach and engage with listeners’, as competition on the airwaves looks set to intensify in the near future with the arrival of an English language rival, alongside others.

“The introduction of our new high-tech studios has created so many opportunities for the Radio Bahrain team, providing us with the space, environment and resources we need to create even better content for our listeners,” added Mr Shaheen.

“Our soon-to-be-introduced ‘visual radio’ is a great example of this. Visual radio will allow us to combine the best of both worlds – the audio experience of radio with the visual experience of video. This will create a new and immersive way for listeners to engage with our content.

“We will always produce high-quality content that is relevant and engaging to a global audience. So many people around the world love Bahrain and have great memories of visiting or living here, and for many of them Radio Bahrain plays a big part in those memories. That’s a legacy we’re committed to continuing for decades to come.”

Radio Bahrain 96.5 is Bahrain’s first English radio station, operated and managed by Radio Bahrain Company, a wholly-owned subsidiary of Mumtalakat, the kingdom’s sovereign wealth fund.

 

Source: https://www.gdnonline.com/Details/1290260/Radio-Bahrain-opens-new-chapter-with-app

 

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