NBB launches new brand identity

MANAMA: National Bank of Bahrain (NBB) has unveiled its new brand identity in line with an ongoing transformation to become more consumer-centric, digitally-focused and modern, its chairman has said.

“NBB’s new logo has been designed to represent the future, in its simplicity, and has been developed for ease of use on digital platforms,” said chairman Farouk Almoayyed.

“While staying true to those elements that have connected NBB and Bahrain, as embodied in the kingdom’s shield and national colours, changes to the brand have aimed to showcase the bank’s progressive new personality and focus.”

The new brand was revealed at the NBB stand in the Euromoney GCC Financial Forum 2019 at the Four Seasons Hotel Bahrain Bay and retains the core elements and strengths of the NBB brand, while embodying a strategic shift.

Mr Almoayyed said the bank’s leadership was proud of NBB’s legacy and the role it played in the growth and prosperity of the kingdom and its people.

“But we also knew we needed our brand to reflect the NBB of the future, one which communicates our strengths and vision for an even stronger bank and value proposition for everyone we serve,” he added.

In developing its new identity, NBB utilised local resources that included marketing and creative expertise to ensure harmony with the strategic focus and direction.

The new brand has been rolled out across all digital platforms (social media, website, mobile application, mobile banking, business online banking and ATM screens) and the bank’s Main, Tubli, Riffa and Hidd branches.

NBB’s Abu Dhabi and Riyadh branches will unveil the new signage in March and April, respectively, with the remainder of the branches to be rebranded over the next 12 months as part of a refurbishment plan.

Source: http://www.gdnonline.com/Details/497004