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Majid Al Futtaim opens region's largest snow park in Oman

Majid Al Futtaim Entertainment has announced the official opening of Snow Oman, its third indoor snow park in the region, thus marking another milestone in its investment strategy in the sultanate. 


The opening ceremony, which featured an array of entertainment including ice skating performances, was attended by top Majid Al Futtaim Entertainment officials CEO Ignace Lahoud, Managing Director (Leisure & Entertainment) Mark D. Haak Wegmann and Vice President (Global Snow) Mohammad El Etri.


Strategically located in Mall of Oman and covering a sprawling area of 14,830 sq m, Snow Oman is the largest indoor snow park in the Mena region and the first and only indoor snow destination in the sultanate, said Lahoud while speaking at the launch.


"We are proud to welcome the newest addition to our ever-expanding portfolio, Snow Oman. Entertainment plays an important role in the growth of the local economies, and the opening of the new park marks another major milestone in our investment strategy in the sultanate, as well as demonstrating our ongoing commitment to deliver innovative experiences for guests across the region," remarked Lahoud.


"In 2005, Majid Al Futtaim made the impossible possible by bringing real snow to the desert and launching the Middle East’s first indoor ski resort, Ski Dubai. Just over 10 years later, it expanded its footprint with the opening of Ski Egypt, which was a first-of-its-kind attraction in the African continent," he stated. 


Snow Oman features more than 20 family-friendly rides and attractions including a 430-m ice rink as well as a penguinarium, which is home to a colony of king and gentoo penguins. 


"Storytelling is integrated into the experience, which has a ‘Desert Blizzard’ theme and resembles an imaginary world where Oman’s cityscapes and sand dunes are covered in real snow, whilst still reflecting the local culture and heritage," stated Lahoud.


"Entertainment not only impacts the local economy but provides us with a much-needed sense of community, and Snow Oman delivers a unique and immersive way for families to spend quality time together," he added.


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