Help as you shop: brands donating proceeds to support coronavirus relief efforts

In the wake of the current coronavirus pandemic, numerous brands have found inventive, generous ways of giving back.

Huge fashion houses such as Burberry and Dior have started production of protective gowns and masks, meanwhile, beauty brands including L'Occitane, Boots and 111SKIN have sent much-needed toiletries, hand cream and sanitiser to NHS staff.

Numerous other fashion and beauty brands have also given customers a way to help the coronavirus cause from home by donating part of their profits from each sale to a charity currently supporting front-line staff and those negatively impacted by the crisis - such as food banks.

From Kim Kardashian’s shapewear brand, Skims, donating 20% of the net profits from its Cotton Collection to Baby2Baby’s, to pre-loved website Vestiaire Collective partnering with celebrities including Kate Moss to auction items from their wardrobes for local charities.

Here’s a round-up of brands that are using their platforms and profits, to give to those in need during the coronavirus outbreak.

Brands donating proceeds to support the fight against COVID-19

Crocs |

Crocs is known for its signature Classic Clogs, which are worn by people of all ages, in the garden, in hospitals as well as in the home and shopping.

The footwear brand is urging shoppers to get on board and show their support to healthcare workers by donating £10 with every purchase, or contributing £10 to give a pair of Crocs to key workers during this difficult time.

For every contribution made, Crocs will send a pair of supportive shoes directly to frontline workers who need them the most.


ASOS has launched a limited edition collection of unisex t-shirts and hoodies with “Heroes” emblazoned on the front, all of which come in sizes small to extra large.

All of the profits made from the sales of this range will be matched by ASOS and donated to ASOS’ local UK hospitals to help key workers.

Casetify |

Casetify's UV Sanitiser kills 99.9% of germs on your phone.

Other than supplying a truly helpful product at a time like this, the brand is donating 100% of proceeds from this sanitizer to GlobalGiving's Coronavirus Relief Fund, sending medical responders, essential supplies and food to communities in need.

Everlane |

The sustainable fashion brand is donating all profits from its 100% Human collection to Feeding America's COVID-19 Response Fund, which provides supplies to food banks across the country.

Plus, they’re offering 25% off across the site right now to encourage you to buy while it helps.

Missoma | 

Missoma recently launched an initiative to support those working on the frontline by gifting 50 NHS workers in the UK an engraved gold pendant.

This received such a positive response the British jewellery brand has launched the 18 carat gold necklace, which has hands clapping engraved on the disc, as a limited edition piece, and 100% of profits from the accessory will be donated to NHS Charities Together.

Skims | 

Kim Kardashian West’s popular shapewear brand is donating 20% of the net profits from its Cotton Collection to Baby2Baby’s COVID19 emergency response programme.

Vestiaire Collective |

This preloved, high-end fashion website are partnering with some of their most fashionable friends - including Kate Moss - to sell pieces from their wardrobes, with all of the proceeds being donated to local charities.

Vestiaire Collective’s founders are supporting charities across France (where they are based), but are also working with other organisations across the world, such as the World Health Organisation.




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