Gulf Air celebrates successful launch of its boutique charter services

Bahrain’s national carrier Gulf Air has celebrated the successful launch of its private charter services which allows its global clientele to book private direct charter flights with personalized itineraries after their first Boutique Charter flight had landed back from Malaga, Spain.


The event was held in the airline’s headquarter in Muharraq where Gulf Air’s Acting Chief Executive Officer Captain Waleed Abulhameed Al Alawi recognized some of the airline’s staff from the Commercial and Operations departments for their efforts to make this project a success by distributing certificates of appreciation.


“This is yet another achievement to add for the National Carrier as a direct result of the success of its boutique strategy as we continue to cater to passengers’ preferences in the tourism and travel sector,” Al Alawi said.


“This success would not have been possible without the efforts of our distinguished staff who worked really hard on this project to realize its fruitful results; and for that I thank each and every one of them.”


In 2019, and in line with its strategy to become the customer’s airline of choice, Gulf Air announced its boutique business model concept which would reinforce its focus on product and customer experience.


Similarly with the hospitality industry, Gulf Air differentiates itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven.


This new concept is derived from the airlines business model to offer its boutique services to a more niche clientele while highlighting the key services for which the airline is renowned.





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