Dubai Economy announces results of region's first evaluation of businesses standards

Dubai Economy has revealed the preliminary results of evaluating businesses for their consumer friendliness for the first time.

The evaluation, conducted on the basis of the region's first-of-its-kind Consumer-Friendly Standards, launched last year by the Commercial Compliance & Consumer Protection (CCCP) Sector in Dubai Economy, seeks to establish an integrated system for businesses to develop the customer experience and services provided by them. 

The first edition of the Consumer-Friendly Standards evaluation had the participation of businesses in varied sectors, as follows: retail sector (50 per cent,) electronics (15 per cent), automotive and car rental (10 per cent each), restaurants, fitness and e-commerce (five per cent each).

The results indicate major variation in performance across each of the four main evaluation criteria - Strategy, Communication, Customer Care, and Development. Strategy scored at an average of 50.5 per cent, which shows the need for companies to focus on policies for customer management, and the pricing strategy. The Communication criterion had an average score of 88.11 per cent, which indicates a higher level of attention among businesses on marketing practices, pre and after-sales experience, consumer impressions, and their role in gaining trust and loyalty.




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