Digital - physical world gap closing says report

A new era of business is upon us as technology continues to rapidly evolve, bringing the physical and digital worlds closer together than ever before. 


According to new research from Accenture, the convergence of these worlds is being driven by generative AI and other groundbreaking technologies. 


In its Technology Vision 2023 report, titled “When Atoms Meet Bits: The Foundations of Our New Reality,” Accenture examines the trends shaping this convergence and how businesses can harness its potential to transform their operations. 


With cloud, metaverse, and AI as the three mega technology trends of the next decade, the distance between the digital and physical worlds is set to collapse, says Paul Daugherty, Group Chief Executive of Accenture Technology.


He says: “While generative AI will have far-reaching impact, leaders must dive in now to achieve its full promise, as it will require significant investments in data, people, and customizing foundation models to meet organizations’ unique needs."  


The meteoric rise of ChatGPT has captivated the world’s attention on the power of generative AI to augment human capability. Accenture estimates as much as 40% of all working hours will be supported or augmented by language-based AI. Among business leaders, 98% of respondents agree AI foundation models will play an important role in their organization’s strategies over the next three to five years, the report says. 


Accenture’s Technology Vision 2023 identifies four trends that are key to unlocking this new shared reality: 

• Generative AI: Advancing human capability as a co-pilot, creative partner or advisor, nearly all executives agree that generative AI will spark significant creativity and innovation (98%) and usher in a new era of enterprise intelligence (95%).

• Digital identity: Ability to authenticate digital users and assets — the foundation for traversing digital and physical worlds — is now seen by 85% of executives as a strategic business imperative, not just a technical issue.

• My data, your data, our data: AI cannot reach its full potential until companies figure out data. That means breaking down data silos and modernising their data foundations. In fact, 90% of executives believe data is becoming a key competitive differentiator within organisations and across industries.

• Our forever frontier: Feedback loop between science and technology is getting faster, with each accelerating the advancement of the other, in ways that 75% of respondents believe could begin to unlock the world’s grand challenges. 


Building on years of research and client work, Accenture has established a company-wide team — the Generative AI and Large Language Model (LLM) Center of Excellence, bringing together 1,600 professionals dedicated to generative AI and leveraging the depth and experience of more than 40,000 AI and data professionals across Accenture. To help guide and inform business leaders, Accenture has published “A New Era of Generative AI for Everyone,” an in-depth study of generative AI/LLM that provides actionable insights on how leaders can best use this disruptive technology. - TradeArabia News Service






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