Changing user behaviour to keep start-ups adapting

The global coronavirus pandemic has indeed forced companies, large and small, to rethink their strategies, with those who have adapted well enjoying minimal impacts to their business.

That also doesn't mean they have to be content with what they have; keeping up in the game will be important, especially given the unpredictable nature of the times and unknown challenges that lie ahead.

"There would be a change in customer behaviour; startups need to figure out a way to reach their leads and customers with this in mind," Ali Homadi, founder and CEO of Loyica, told Khaleej Times in an interview.




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