Carrefour opens new branch in Barbar

HUNDREDS of shoppers packed into Jawad Dome, in Barbar, for the official opening of Carrefour’s most sustainable hypermarket yesterday.

Free from single-use plastic bags at cash counters, the branch will offer cassava-based alternatives which are bio-degradable in months, contain no petroleum element and are non-Genetically Modified Organism (GMO) certified.

Customers can also opt for reusable bags, which cost 300 fils and come with a lifetime replacement guarantee, and the store incorporates energy-efficient features.

“Much consideration has gone into the development of this store as part of our journey to become net positive in carbon and water by 2040, from its physical attributes like using energy efficient LED lighting to the range of eco-friendly products in stock,” said Carrefour country manager Jerome Akel.

“We look forward to welcoming customers and hope that this new branch can inspire and make it easier for them to lead more sustainable lifestyles.”

The store’s 100 per cent compostable bags, made from German potato starch, are produced in Turkey by Flora Plast.

They have been brought to Bahrain by Hanan Janahi, owner of Jori Trading, who sourced the product in conjunction with Bahrain-based German businessman, architect and environmental campaigner Kai Miethig.

In keeping with the theme, complimentary croissants and pastries were handed out to shoppers on recyclable foam plates yesterday.

The new outlet is the 13th Carrefour in Bahrain, operated by UAE-based retail giant Majid Al Futtaim.

It replaced the Jawad Supermarket, but in a message to customers Jawad Business Group said it had been trading with Carrefour since 2008 and described the partnership as a “natural evolution”. “We know how much our customers have come to care for Jawad and the Jawad Dome location over the last 39 years and so we are very excited to welcome a new Carrefour to Barbar – and we are excited about the potential it brings to the Jawad Dome,” it added.

The new hypermarket features several signature concepts including a honey, olive and nuts counter, a new Food-2-Go section, and a dedicated stand of Bahraini Halwa made by renowned confectioner Hussain Mohammed Showaiter.




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