BTEA signs tourism deal

A new agreement aimed at strengthening Bahrain’s tourism sector was signed between Bahrain Tourism and Exhibitions Authority (BTEA) and Air Arabia.

The partnership aims to increase Bahrain’s regional and international appeal by promoting new tourism destinations, expanding facilities and diversifying services.

The agreement, signed at the Arabian Travel Market in Dubai, will focus on promoting Bahrain as a top tourist destination for meetings, conferences, entertainment and weddings. It was signed by Tourism Minister and BTEA chairwoman Fatima Al Sairafi and Air Arabia worldwide sales director Shalini Rajan.

ISC regional and Far East general manager Rajesh Narula, BTEA Tourism marketing head Sally Sedky and senior tourism relations specialist Eyad Al Ansari were also present.

The deal will concentrate on three key source markets – the UAE, India and Russia.

“This partnership is expected to foster greater co-operation between the two parties and aid BTEA in promoting Bahrain’s tourist destinations to a global audience,” said Ms Al Sairafi.

“It aligns with the Tourism Strategy of the Kingdom of Bahrain 2022-26, which focuses on several pillars, including business tourism, which has gained significant momentum following the inauguration of the Exhibition World Bahrain (EWB).”

Ms Al Sairafi highlighted EWB’s capability to host major regional and international events, conferences and exhibitions, making it an ideal venue for driving the growth of business tourism in Bahrain.

The agreement is also a crucial step towards enhancing co-operation between Bahrain and the UAE in various fields within the tourism industry, the minister added.




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