Actualités
Bahrain set to play larger role in Sony’s strategies
Bahrain is an important market for Sony and the kingdom is set to play a larger role in the company’s strategies in the upcoming years, a top executive has said.
Speaking to the GDN on the sidelines of an exclusive media preview for their upcoming lines of electronic entertainment products, Sony Middle East and Africa managing director Jobin Joejoe said Bahrain is an important market for the company.
“We have always strived to offer the people of the kingdom the best possible experience when it comes to entertainment,” he said.
“We want to continue getting closer to our Bahraini customers, to understand them, assess their needs, to know what products they use and how they use them.
“Based on what we have seen, we have always wanted to bring the latest technology and products to the Bahraini market.”
Last year, in association with Sony’s local partners in the kingdom, Ashrafs Bahrain, the company launched their e-commerce platform, Sony World, for customers in the country.
“Bahrain is one of only four markets in the Middle East, North Africa, and Central Asia, where we launched the platform,” he said.
“That shows the significance of the Bahraini market for us.
“This was to better understand our customers and give them the best possible shopping experience.”
Some of the products unveiled during the launch included the company’s latest TV products, headlined by the release of the Sony Bravia 9, along with Bravia 8 and Bravia 7.
The company also showed off its new soundbars and home theatre systems, especially the sleeker Bravia Theatre Quad, the Theatre Bar 9, and the Theatre Bar 8, and wireless headphones, the ULT WEAR.
They are also launching speakers including the Sony ULT TOWER 10 and portable wireless ULT FIELD 7 and ULT FIELD 1.
All products are expected to be launched in Bahrain over the next two months.
According to Mr Joejoe, the focus on home entertainment follows a shift in consumer patterns stemming from the Covid-19 pandemic.
“People these days would rather spend more time and watch a movie at home,” he said.
“That topped with the influx of over-the-top (OTT) platforms such as Netflix and Amazon Prime means people want to enjoy cinematic experiences in the comfort of their own homes.
“That, coupled with the shift of preference to large screen TVs, means we wanted to emphasise more on home entertainment experience in 2024.”
