Alba partners CRU for virtual customer outreach

MANAMA: Alba, the world’s largest smelter ex-China took the lead, in a first-of-its-kind initiative, by hosting virtual market update sessions with its customers worldwide.

Organised in co-operation with CRU – a provider of business intelligence on the global metals, mining and fertiliser industries – these sessions held over four days this month are aimed at updating them about how Alba is navigating through the impacts of Covid-19 pandemic as well as addressing latest industry developments.

Commenting, Alba chief executive Ali Al Baqali said: “Covid-19 has undoubtedly brought the aluminium industry closer as we prepare ourselves to emerge from this pandemic stronger.

“Alba’s unique virtual collaboration with CRU enabled us to not only reach-out to our customers and offer our superior services but also assert our unwavering commitment to safe, efficient and agile operations.”

The smelter’s customers from different regions actively participated in the sessions, which featured Alba’s chief marketing officer Khalid Abdul Latif along with CRU industry analysts.




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