Al Hilal Group signs Motorcity agreement

MANAMA: Ebrahim Khalil Kanoo chief operating officer Stefan Moench and Al Hilal Publishing and Marketing Group managing director Ronnie Middleton have signed a fleet replacement/corporate marketing deal.

Under the agreement, Al Hilal Group has appointed Motorcity – Bahrain’s exclusive agent for Subaru, Chery, Peugeot and Volvo – as a preferred fleet supplier, whereas Motorcity has agreed to utilise Al Hilal’s print, online and social media platforms as part of their advertising and marketing mix for 2021.

Mr Moench said, “Al Hilal Group has created a very compelling integrated media platform which will prove beneficial to our company. As we build our business in 2021, it is very comforting to have a partnership that can deliver a marketing reach unmatched by any other media organisation in Bahrain through a combination of GDN Media as well as the group’s trade titles – all industry leaders in Bahrain and the GCC – which target vital economic sectors such as the construction and energy industries.”

Mr Middleton said, “Motorcity through its subsidiaries have an extensive range of vehicles from highly reputable brands. The excellent warranty and service support will mean that our staff will benefit from peace of mind whether they are travelling around in Bahrain or driving across to Saudi Arabia.”




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