Online Masterclass on Crisis Communication

We are pleased to invite you to the ONLINE MASTERCLASS ON CRISIS COMMUNICATION, organised by the Saudi French Business Council (CAFS), and delivered by HOPSCOTCH, on 30th March 2026, at 12 PM (Bahrain Time), on MS TEAMS.

This event will be open to the members of the following organisations:

- Saudi French Business Council (CAFS)

- CCI France Bahrain

- CCI France Koweit

- CCI France Qatar

- CCI France UAE

Participation in the networking is free of charge. Registration is mandatory.

REGISTER HERE

INTRODUCTION

This masterclass is designed to provide practical insights into a topic that has become increasingly important for organisations operating in the region.

In a fast-moving environment shaped by reputational exposure, complex stakeholder expectations, and heightened scrutiny, crisis communication is now a core leadership and business issue.

What next? How to communicate in sensitive and crisis situations? How brands and organisations should anticipate, react and recover?

The session will cover:

• Best practices to anticipate and mitigate unexpected reputational challenges;

• Key principles of effective crisis preparedness and response;

• Critical considerations for recovery and rebuilding trust and credibility.

This webinar is intended for executives, communication professionals teams, and decision-makers looking to strengthen their readiness and response capabilities in the region.

SPEAKER

The session will be handled by Stephane Harrouch, Senior Advisor PR and Strategic Communications at Hopscotch. With 20+ years of professional experience in reputation management, issues and crisis communications, Stephane has helped global brands, mutlinationals and GCC clients facing reputational challenges. He has particularly worked in Saudi Arabia for Vision 2030's projects such as NEOM, Amaala...etc.

PROVISIONAL PROGRAM

12 PM - Welcoming speech by the CAFS

12.05 PM - Masterclass on “Crisis communication” delivered by Mr. Stéphane Harrouch, Hopscotch

12.35 PM - Sharing of experience by a French company

12.50 PM - Q&A session

13.30 PM - End of event