Exhibition World Bahrain set to open by year-end

 Exhibition World Bahrain is the new identity of the brand new exhibition and convention centre coming up at Sakhir.

The region’s largest of its kind venue for expos and events is set to open in the fourth quarter this year, with more than 75 per cent work on the project complete, Industry, Commerce and Tourism Minister and chairman of the Bahrain Tourism and Exhibitions Authority (BTEA) Zayed Alzayani has said.

The minister said this during a Press conference last evening at the Bahrain International Circuit where the new brand identity and logo of the new exhibition centre was revealed.

The goal is strengthening the kingdom’s status as a leading destination for exhibitions, events, and enterprises, as well as attracting future tourism investments and events to the area.

The minister said that the reveal of the identity is a key element in showcasing the centre’s importance at the regional and global levels.

The minister added that this innovative embodiment of the identity reflects the significance of this centre, which is the region’s largest and newest of its kind.

The centre is expected to launch before the end of the year and will serve as a key pillar in bolstering Bahrain’s position as a leading global destination for exhibitions and events, as well as attracting more investments and tourism activities to the region, he added.

BTEA chief executive Dr Nasser Qaedi said that the innovative identity of the new exhibitions centre is a key element in the cuthority’s work to promote it regionally and internationally.

He affirmed that this is an exceptional achievement that will attract business tourism in the region and is an important component in implementing the objectives of Bahrain Tourism Strategy 2022-2026, as part of Economic Recovery Plan.

Dr Qaedi added: “We are excited about launching this centre before the end of the year, and we are working to mobilise all the necessary capabilities to ensure that it is operated as effectively as possible and that it serves the kingdom’s economic development.”

He explained that the centre’s identity references the Kingdom’s national identity and national flag, as well as Bahrain’s civilization that dates back five millennia, while affirming the kingdom’s stability, prosperity and progress.

He pointed out that the identity also reflects the essence of the authentic Bahraini spirit, Arab hospitality, and a collaborative approach in the development of the tourism sector.

Dr Qaedi highlighted that the centre’s visitors can observe the geometric design with the angled walls, which symbolize progress and give the impression of spaciousness, while embodying the centre’s slogan “It’s all under one roof.”

He said that the new centre in Sakhir features 100,000sqm of exhibition space across sixty meeting halls, while the centre’s main hall spans 4,500sqm and is equipped with advanced presentation technology, a 4,000-seat tiered auditorium, twenty meeting rooms, Royal and VIP chambers and a 250-seat restaurant.


Source: https://www.gdnonline.com/Details/1082639


Share this page Share on FacebookShare on TwitterShare on Linkedin

Read our latest publication

'Bahrain-France Investor Guide' -
is YOUR guide to invest in Bahrain and in France. Click here to view the online guide